CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH CITRA PERUSAHAAN
I Nyoman Normal
Unit Pelaksana Teknis Pengembangan Seni dan Teknologi Keramik dan Porselen (UPT PSTKP ) Bali, Badan Pengkajian dan Penerapan Teknologi (BPPT)
Jl. By Pass Ngurah Rai-Suwung Kauh, Denpasar, 80221, Indonesia.
The aim of this research was to determine the influence of stove characteristics to production cost price, sale price, and profitability. The research results showed that the stove characteristics influenced the production cost price of barong statue. The production cost price of barong statue by small stove was Rp 93.495,95 each unit, by medium stove was Rp 91.423,81 each unit, and by big stove was Rp 89.040,23 each unit. The cost price of production of barong statue decreased 2,21 % for medium stove, and 4,76% for big stove. From the financial management side, the good management of financial resources in manufacturing barong statue could create more accurate the production cost price; the stove characteristics influenced cost price of barong statue. The sale price of barong statue by small size stove was Rp 121.539,54 each unit, by medium stove was Rp 118.850,95 each unit, and by the big stove was Rp 115.752,30 each unit. The sale price of barong statue decreased 2,21% for medium stove, and 4,76% for big stove. The determination of cost price exactly could create financial structure well because cost price is an element of sales; and the stove characteristics influenced the profitability of barong statue. The profitability of barong statue by small stove was 11,54%, by medium stove was 11,54%, and by big stove was 11,54%. The profitability of barong statue did not differ from the small, medium and big stove. The management of fire stove and productive assets effectively could increase profitability as part of financial management for short term, middle term, and long term.
Keywords: barong statue, production cost price, profitability, sale price, stove characteristics