PERCEPATAN ADOPSI SISTEM TRANSAKSI TEKNOLOGI INFORMASI UNTUK MENINGKATKAN AKSESIBILITAS LAYANAN JASA PERBANKAN
Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia
Jl. Setiabudi No.229 Bandung, 40154
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E-money had potential as an effective transaction payment tool especially for micro transactions, but public adoption level was relatively low. The research object was to find the factors that influenced the acceptance level of E-Money in customer and business user, to develop an acceleration of Adoption Strategy of E-Money in the Public. The research methods used in this research were Descriptive and Verificative methods. The respondents consisted of customer and business user in Bandung. The sample was chosen purposively. The respondents from business user shown that e-money performance which considered good was transaction speed, easiness to turn into cash, operational easiness and low transaction cost.
Key words: e-money, technology information, accessibility, public adoption