MENELUSURI MEKANISME KERJA SYARAF OTAK UNTUK MEMBUKA KOTAK HITAM BIAS PSIKOLOGIS DI PASAR KEUANGAN
Satia Nur Maharani
Prodi Akuntansi Fakultas Ekonomi Universitas Negeri Malang
Jl. Semarang No. 5 Malang, 65145, Indonesia.
Korespondensi dengan Penulis:
Satia Nur Maharani: Telp. +62 341 551 312; Fax. +62 341 575 330
Neuro economics was a new science as an academic effort to explore the brain nerve when behavior was influenced by psychological biases. Though neuro economics was relatively new, but it was a very interesting field to study, especially because it was still minimal reviewed by scientists in Indonesian economy. This article introduced the concept of neuro economics in the role of explaining the behaviors of investors affected by psychological biases. Some findings of neuro economics studies were to provide an understanding of this study that contributed the development of the field of science especially behavioral finance. In addition, some of the constraints in the development of neuro economics in Indonesia was also described as a reflection to the opening up to the spirit of science as an interdisciplinary effort to develop a comprehensive science.
Keywords: behavior finance, neuro economics, psychological bias