Wiwik Lestari_Abstract_1712013


Wiwik Lestari
Jurusan Management STIE Perbanas Surabaya
Jl. Nginden Semolo 36, Surabaya 60118
Rr. Iramani
Program Pascasarjana STIE Perbanas Surabaya
Jl. Nginden Semolo 36, Surabaya 60118

Korespondensi dengan Penulis:
Wiwik Lestari: Telp. +62 31 594 7151 psw 161, Fax.
E-mail: wiwiek@perbanas.ac.id

The two important measurements of risks on behavioral point of view were risk perception and risk propensity. The two construct hypothesizes had negative relationship.  This study attempted to establish a model by which to measure those attitudes towards investment risk and also examined some variables that were postulated as external factors of investor investment decision. External factors were the availability of information, social interaction, financial adviser and familiarity. The data were collected on a survey research to 150 investors as respondents in Surabaya area. By employing GeSCA, the result showed that risk propensity and risk perception had negative correlation, supporting previous studies on this two variables relationship. This study also proved that external factor significantly affected risk perception and risk propensity
 Key words: familiarity, financial advisor, information availability, risk perception, risk propensity, social interaction

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