Kridawati Sadhana_Abstract_1632012

SOSIALISASI DAN PERSEPSI BANK SYARIAH
(KAJIAN KEBIJAKAN ENKULTURASI NILAI-NILAI BANK SYARIAH DALAM MASYARAKAT)

Kridawati Sadhana

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
Jl.Terusan Raya Dieng No.62-64 Malang, 65146.

  • Korespondensi dengan Penulis:
  • Kridawati Sadhana: Telp. +62 341 568 395
  • E-mail: krida.sadhana@yahoo.com

                                                                         

Abstract

The name of someone, something, institution had a certain meaning. A meaning depended so much on someone’s perception to an object. Perception of society to Sharia Bank had an impact to society behavior toward Sharia Bank. There was a gap here between bank and society which had to be acted as a bridge through policy and socialization program. Socialization policy which was planned, adaptive, and interesting could minimize the misperception risk. Socially, sosialization program was the enculturization of sharia bank values process, and it was understood as the form of civil education.

Key words:  sharia bank, perception, sosialization, enculturization, civil education

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