STRATEGI DAN ARAH KEBIJAKAN BISNIS
Teddy Hikmat Fauzi
Fakultas Ilmu Sosial dan Ilmu Politik Program Studi Ilmu Administrasi Bisnis
Jl. Lengkong Besar No.68 Bandung, 40111
Korespondensi dengan penulis:
Teddy Hikmat Fauzi : Telp +62 022 4205945 H/P : 081320706262
Characteristics of external and internal environment significantly influenced the implementation of strategies and could explain their relation with environmental factors and strategic management process. Rightly bank management to make observations and to consider seriously and carefully all developments happened in the outside environment, particularly those identified as factors which would affect company operations. Another fundamental reason that required the attention of the bank focused on the importance of these factors. When the external strategic management process carried out, according to the results of the research, the characteristic of the external environment did not show a direct influence significantly on the effectiveness of bank business, but gave the positive influence through formulation and implementation of the strategy done well. It could be indicated that BNI bank units in 04 west java region and state banks in general still needed observations on internal factors but in order to achieve bank objectives ( effectiveness ). Then these factors needed to be adjusted with the opportunities. Threats originating from the external environment were also strategic options that would be taken.
Key words : strategic, environmental factors, effectiveness