Surroya Favourita_abstract_1432010

EFEKTIFITAS IMPLEMENTASI MODEL QUANTUM LEAP DALAM MENINGKATKAN PANGSA PASAR

Suroyya Favourita H
Program Doktor Ilmu Administrasi
Fakultas Ilmu Administrasi Universitas Brawijaya
Jl. MT. Haryono No.69 Malang, 65145

Korespondensi dengan Penulis:
Suroyya Favourita H: Telp. +62 341 719 836, Fax.+62 341 719 837
E-mail: favourita2009@gmail.com

Abstract
The aim of this research was to find out the difference of fund and credit market share before quantum leap model implementation and one year after implementation. This research had been done at the Bank X (Persero) Tbk. in region 06 Surabaya. It consists of 29 branches as population and respondents. It used the tool of t-test and ANOVA to compare fund and credit market share before and after implementation. The result of this research showed that fund declines after implementation. This condition was strengthened by hypothesis test result. So, it was shown that there was no significance differences between before and after implementation. Company ability in credit contribution improved, the change was regarded as significant between before and after implementation. Based on market share data result, it could be concluded that the company ability in getting fund decline in average, so quantum leap model was not effectively improves fund market share. In contrary, quantum leap model effectively improves credit market share.

Key words: quantum leap, market share, business strategy

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